
RealLead Invited to Speak as one of Today’s Tech Gurus in Real Estate
Showcasing mobile marketing technologies at RE/MAX Spring Conference in Boston
EUGENE, ORE. – RE/MAX of New England has invited RealLead to present their one stop shop mobile marketing lead capture and analytics tools to their base of 2700 real estate agents and brokers at their Spring Conference. The conference will be held on March 21, 2012 at the Boston Convention and Exhibition Center in Boston, Massachusetts.
RealLead, a mobile marketing and real-time lead generation company based in Eugene, Oregon, has developed tools that allow agents to connect interested buyers and renters with property owners in real-time by combining the latest mobile marketing technologies with an online lead marketplace that is MLS-specific. This powerful union allows on-the-go connections to happen through any mobile device.
RealLead sends text and e-mail alerts to the listing agent as soon as a consumer requests property information from their mobile phone – including the consumer’s real mobile phone number, the property they are interested in, their city and state, and the marketing material that generated the lead (i.e. lawn sign, newspaper ad, magazine ad, postcard, CraigsList ad, flyer, Facebook, Twitter, etc.). Agents are given up to ten mobile marketing campaigns per listing. The agent can follow-up immediately at the consumer’s point of interest in the property.
A consumer can text, scan a quick response (QR) code, or call a local number to hear an audio recording of a listing. If they text or scan the QR code, they are immediately sent to a mobile optimized property website with all of that property’s photos and details. If the consumer calls the number provided they will hear an audio recording of the listing, and also be given the option to send the property photos and details to their mobile phone.
“Response time, coupled with a measurable mobile marketing strategy, are critical to securing and selling listings in today’s real estate market,” say Caroline Cummings, RealLead’s co-founder and chief executive officer. “The real estate industry is undergoing a paradigm shift, where consumers’ want instant property information. Consumers want an agent to contact them within thirty minutes of their interest in a property, and agents want quality leads with real consumer data. RealLead helps facilitate this connection,” Cummings shared.
A 2007 study conducted by the Kellogg School of Management at Northwestern University findings indicated that the odds of connecting with a lead increases by 100 times if called within 5 minutes versus 30 minutes. Additionally, a study conducted by the Massachusetts Institute of Technology (MIT) in 2007 reported that a lead coverts 22 times more often when contact is made within 5 minutes as opposed to 30 minutes.
“We are very excited to have been invited to present RealLead at RE/MAX of New England’s spring conference in Boston. Connecting with real estate agents who are seeking the newest and most innovative real estate tools is an important component to our partnership strategy. RealLead is different from other mobile marketing tools on the market because we’re focused on helping agents and brokers win more listings and close more deals by utilizing the most comprehensive lead capture technologies, and measuring the effectiveness of their mobile marketing campaigns. Agents and broker owners receive a free mobile marketing dashboard that shows exactly which mobile technologies are being utilized the most (QR vs. texting vs. audio), as well as which marketing materials are providing the most real-time leads,” stated Cummings.

Katy Robinson, RE/MAX of New England’s event manager shared, “it’s important we invite the most innovative technology companies to speak at our conferences. We want our agents and brokers to know about how they can best help their customers buy and sell properties by utilizing tools that provide quality data. We first heard Caroline Cummings speak at the Inman Connect conference in New York City back in January, and it was apparent RealLead’s mobile marketing tools make good business sense. Their Pay-Per-Lead plan is nice because our agents can add mobile marketing to all of their listings for free. It gives them the opportunity to try-out mobile lead capture and see if they should include it in their marketing mix.”
A current RealLead customer, who is also a broker owner recently shared, “RealLead offers our office mobile with meaning, and being able to measure the impact of our mobile marketing campaigns is extremely important to the property owners we represent.”
About RealLead:
RealLead.com is a technology company headquartered in Eugene, OR, that provides mobile marketing, an MLS-specific lead marketplace, and a national network of real estate websites to residential and commercial real estate markets. The drive is to help connect interested buyers and renters with property owners in real-time. RealLead offers two mobile marketing plans which gives agents the flexibility to choose the right mobile plan for each property. The Pay-Per-Lead mobile plan is free to set-up and agents only pay when they claim or forward a lead ($0.99 – 2.99). The Unlimited Leads mobile plan is only $9.99 per month, and is great for listings that receive a lot of lead activity.
Website: www.reallead.com
Twitter: @RealLeadNews
Facebook: www.facebook.com/RealLead
About RE/MAX of New England:
Since its inception in 1985, RE/MAX of New England has grown to over 220 offices and 2700 sales associates throughout Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont, providing residential and commercial real estate. RE/MAX is proud to help raise millions of dollars and support charitable organizations like, Susan G. Komen For the Cure and Children’s Miracle Network Hospitals.
Website: www.remax-newengland.com
Twitter: @REMAXNE
Facebook: www.facebook.com/remaxne
Blog: remax-newengland.com
CONTACTS:
Caroline Cummings
CEO | RealLead.com
541-505-9826 | office
877-737-3255 | toll free
PO Box 11048
Eugene, OR 97440
info@reallead.com
Katy Robinson
RE/MAX of New England
Events Manager
(508) 655 – 9400 | office
8 Strathmore Road
Natick, MA 01760
KRobinson@remax-newengland.com
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